What is an agent action

Your website already does things: takes a booking, quotes a job, answers an enquiry. A person can do all of it. Software cannot, because the way in is a button, a form and usually a CAPTCHA, and those are built for hands and eyes.

Frontlatch sits on top of the site you already have and gives an AI agent a way to do those same things. You do not rebuild anything, change host, or move your forms. You approve which actions agents may use, and you get told every time one runs.

How agents book #

Same customer, same job, same business. Once as service websites stand today, once with Frontlatch in front.

Today #

• Customer: book me a plumber in Marrickville for Thursday morning, blocked drain.
• Agent: looks for a machine readable way in. There is none.
• Agent: falls back to reading the page, finds the contact form, fills every field.
• Site: one more required field, tick to prove you are not a robot.
• Agent: cannot do that, and does not try.
• Agent: hands back a phone number.

Result: no booking, and nothing on the site records that anyone tried.

With Frontlatch #

• Agent: reads the catalogue at a known address and finds three things it can do.
• Agent: asks what is free on Thursday morning. Three windows come back.
• Frontlatch: checks the owner verified booking, that the request is inside the limits they set, and who the agent is.
• Agent: books the 8am window.
• Frontlatch: the job lands in the software the business already runs, and the owner is notified.

Result: one completed booking, logged and attributed. That is the only thing we charge for.